Your brand is one-of-a-kind. Let’s make sure the world knows it.
Hello, thanks for popping by! My name’s Jenni - I’m a brand and marketing strategist helping small businesses get the clarity they need to make the best brand decisions for long-term success.
You’re in the right place if…
You have a great product or business idea but can’t seem to get it going.
Your brand has evolved since inception and making business decisions has become trickier.
Your marketing feels inconsistent and you’re unclear on what to message to your customers.
You’re keen to invest more in marketing but you’re unsure where to start or what creative direction to take.
Nodding along enthusiastically?
Why hire a brand strategist?
Laying essential brand foundations will make your brand your most powerful asset, your BFF in business. Thought-out brand strategy will:
Give you the confidence to make the right decisions for your business, whether that be for your marketing, packaging, website, partnerships or even future hires.
Attract new customers and keep existing clients coming back.
Ensure your marketing efforts are effective and efficient.
Set you apart from your competition.
And getting there doesn’t need to be complex.
The world of brand building is full of frameworks and competing jargon - vision, mission, proposition, ethos, to name a few. Do you need them all? Is all this stuff actually useful?
That’s where I come in. I make brand strategy simple.
Ways we can work together
Empower Hour
One hour session to unblock your small business brand building challenges.
Fundamental Foundations
Gain the confidence and clarity you need to make strategic business decisions by creating your purpose, positioning and personality: your brand strategy.
Content Creation
High quality video content that tells your brand’s story and drives results.
Brands I’ve worked with
Testimonials
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Adam, Founder, Cook & Butler
We had the pleasure of working with Jenni on her Fundamental Foundations package. It was exceptionally well-structured, blending theory with hands-on activities, Jenni's interactive approach fostered a collaborative atmosphere, where ideas flowed freely, and we felt empowered to contribute.
Her genuine enthusiasm for our success and willingness to go the extra mile truly sets her apart. She took the time to understand us, our values, mission, and goals, tailoring her guidance to suit our unique needs. Jenni's support has far exceeded our expectations, providing valuable feedback and additional resources that have continued to guide us in our rebrand.”
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Mehul Garg, Founder, Be Gargantuan
“This was the best investment I have made in my business. I wish I had done it earlier.
Jenni skilfully pulled together, structured and understood various ideas from my head into a strong brand narrative, fueling my business growth.
As a direct result of this clarity, I have seen my leads flow increase +40%.”
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Annabelle Davis, Director, LBJ Jewellery
“Jenni is a real professional and it was a pleasure and privilege to work with her. She has an amazing way of understanding the brief and aligning herself with my vision and makes branding digestible and exciting.
She has an incredible attention to detail and is very structured, managing your time efficiently to get the important things done. She's brilliant and I would (and have) recommend her services to anyone if you want to build a brand you're proud of.”
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Edward, Founder & CEO, LoveCrafts
”Jenni’s thoughtfulness and creativity have played a pivotal role in so many huge LoveCrafts milestones. She delivered impactful strategic brand work that we’re looking forward to grow over the coming years, lead the Private Label brands through some of their most impactful years and spearheaded successful brand campaigns.
We owe Jenni a huge thank you for all the hard work, dedication and smiles she has given to us over the years. She has consistently been a shining example of what it means to be a smart, kind, maker. We’re all looking forward to seeing her sprinkle magic over more brands in the years to come.”
Getting to know me
I’m Jenni Rowe-Macleod (pronounced ma-cloud). I’m a freelance Head of Brand and Brand Strategist supporting small businesses in building their one of a kind brand and communities. To me, purpose is everything and knowing what you’re here for and why makes people happier and businesses stronger. Brand strategy is a beautiful mix of logic and creativity and it’s what makes me tick! But when I’m not asking big existential questions I’m getting stuck into a few hobbies you might like to know about…
Find out more here.