PROJECT OVERVIEW

  • I crafted the brand Values, Purpose, Positioning, and Personality. Through research I identified core challenges faced by clients and how to create a strong positioning to differentiate from the competition.

  • Working alongside designer Gavin Leisfield, I oversaw the development of the visual identity. Including; Logo variants, Colour palette, Typography, Application Concepts.

  • I re-designed the Be Gargantuan website and implemented the brand strategy through new messaging and visuals, optimising for lead generation.

INDUSTRY

Fractional CMO, Professional Services

SECTOR

D2C Marketing

CLIENT

Be Gargantuan

www.begargantuan.com

Mehul Garg is an experienced CMO with over 45 projects under his belt growing brands like Photobox, Air Up, Sneak Energy and eharmony. Mehul was ready to expand his services and team and create a brand that further supports his clients and ambitions for the coming years. With increasing competition in this space, we needed to craft a strategy that would make Be Gargantuan truly distinctive in the market.

The Challenge

To create a killer strategy that elevates his brand, provides clarity on messaging and USPs and a visual identity that stands out from the crowd, driving more leads from the website.

The Goal

Mehul Garg Fractional CMO looking into camera

Mehul Garg, Founder, Be Gargantuan

“This was the best investment I have made in my business. I wish I had done it earlier. Jenni skilfully pulled together, structured and understood various ideas from my head into a strong brand narrative, fueling my business growth. As a direct result of this clarity, I have seen my leads flow increase +40%.”

Unearthing Values

Courage | Honesty | Sustainable

Mehul’s experience has taught him that businesses can’t suddenly “unlock” growth. Whether it’s fast or gradual, sustainable growth needs to be nurtured. We dug deeper to unlock the core principles that make the man behind the Be Gargantuan brand and what this means for the business he was looking to build.

Unearthing Purpose

Discovering pathways to profitable growth

Cultivating Positioning

Many scale-up businesses were born in the era of rocket-speed growth, where funding flowed freely, and becoming a unicorn was a reachable ultimate goal. However the world of venture capital has undergone a significant transformation.

This shift has in turn fostered a more robust ecosystem, requiring businesses to revisit our fundamental principles. We delved deep into the pressing challenges facing scale-ups today and unpicked the solutions that Mehul has provided over his rich experience.

We clarified the key principles that make Be Gargantuan distinctive, unearthing a unique and authentic philosophy, choosing to focus on the solution businesses truly need - a guide to help them get out of complexity and into clarity.

Visual Identity

Working alongside designer Gavin Leisfield, I oversaw the development of the visual identity. This included:

  • Logo variants

  • Colour palette

  • Typography

  • Patterns

  • Application Concepts

  • Template Pitch Deck

  • Linkedin Banners

  • Social Media Templates

Having someone to support in the visual identity stage is so helpful when the brand is you. I advise and (kindly) push you to ensure we’re creating a brand that is fundamentally you, and not what you think it should be. For Be Gargantuan, this meant it needed to be dynamic, positive and forward thinking, just like Mehul.

Once the Brand Strategy and Visual Identity was formed, it was time to bring it to life! I created a mobile and desktop friendly Squarespace website for the Be Gargantuan brand, this included:

  • Messaging Framework

  • Site Structure

  • Building About, Services, Contact and Case Studies pages.

WEBSITE BUILD & ASSETS

BRAND MANAGEMENT

Perhaps the unsung hero of the project is the brand management. I was on hand to offer unlimited feedback throughout the process, from sourcing and briefing a copywriter to advising on outfits for a photoshoot (yup, I can do that too!). It’s so important to have someone who can ensure proper brand implementation and consistency, keeping the project on track and on brand.

Ready to take your brand to one of a kind status?

Let’s chat! E-mail me at hello@jennirowemacleod.com or book in a free chat to get started.