Brand Campaign
Paintbox Yarns - Colour Your World
The Project
A digital brand campaign driving brand awareness and sales for LoveCrafts own brand Paintbox Yarns.
Working alongside the wonderful folks at Mattr Media, we created a video focused on highlighting the breadth of colours. Paintbox Yarns was a community based yarn, created with designers and so we focused on community makes and showing the breadth of crafting that can be done with Paintbox when you let your imagination run wild
The Goals
Drive awareness of Paintbox Yarns
Drive them down the funnel to generate sign ups.
The Message
Paintbox is all about colour - when it comes to making, your creativity shouldn’t be limited by your colour choices. Paintbox Yarns knows the importance of this, creating expansive colour palettes with shades that complement each other, without becoming overwhelming.
The message focused on this limitless creativity: Colour Your World
Channels
YouTube
Print Ads
Influencers
How’d it do?
We saw an above industry standard brand awareness lift (woop!) and went above and beyond our lead generation target by 35%. More importantly we saw a noticeable uplift in sales of Paintbox Yarns products YOY, above the forecasted sales target. Proof that effective messaging in line with your brand strategy leads to bottom line success!
*Europe, the Middle East, Africa
