Fundamental Foundations
For fledgling founders and small business owners who are taking their brand seriously and want clarity to drive business growth.
If you don’t know what your brand is or who it’s for, chances are your customers won’t either. Your brand strategy is a fundamental step, which should never be overlooked.
Done well, your brand strategy can:
✔️drive awareness to reach new customers
✔️ increase brand loyalty
✔️ keep customers coming back.
✔️ drive more sales
The single most important thing you can do for your brand? Know it inside and out. You can understand your customer, know your competitive advantage and gain the clarity you need to make strategic business decisions. All by investing in the fundamentals of your brand: Your purpose, positioning and personality.
The Process
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How your brand comes to life relies on the people who make it happen and so my process starts with you. Whether you’re a small biz owner or Head of Brand, we’ll kick things off with a values workshop to unpick what makes you tick and address anything that’s holding you back to ensure you’ll be the best brand champ you can be!
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This is the research stage where I’ll gain an understanding of your business, your product or service and your people through a custom brand questionnaire and stakeholder interviews, as well as a solid understanding of your customer and market size through surveys and focus groups.
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The fun bit! A Full Day session to find your purpose, get clarity on your brand positioning (who your customer is, what they need, who your competitors are and your key messages) as well as develop your personality to inform your visual and tonal identity.
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I’ll package everything up into a functional Brand Book for you to continue your brand growth journey and make the best decisions for your business.
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Depending on your needs, I can also oversee the development of your tone of voice and visual identity working alongside my trusted creatives and/or can create a creative brief for agencies to start your brand marketing campaigns.
What you’ll get
Clarity & Confidence
When you know exactly what your brand is for, what you’re against and why, the world is your oyster! A clear brand strategy will help to inform the decisions you’ll go onto make next for your business, so you’ll have the confidence in making
Deeper Audience Insight
Having purpose is great! But only if your audience cares too. We’ll delve deeper into what’s important to your customer and how your product or offering helps them in their lives in a way your competitors don’t.
Efficiency in your Marketing
If you don’t know what you’re trying to say or how, your message isn’t going to land as efficiently as it could. Before you invest time and money in more marketing, it' really pays to ensure what you’re saying is going to land well. We’ll make sure it does.
Adam Game, Founder, Cook & Butler
“We had the pleasure of working with Jenni on her Fundamental Foundations package. It was exceptionally well-structured, blending theory with hands-on activities, Jenni's interactive approach fostered a collaborative atmosphere, where ideas flowed freely, and we felt empowered to contribute. Her guidance was insightful, and she provided personalised feedback that was both encouraging and constructive.
What truly set this workshop apart was Jenni's genuine investment in our success. She took the time to understand us, our values, mission, and goals, tailoring her guidance to suit our unique needs. Jenni's support has far exceeded our expectations, providing valuable feedback and additional resources that have continued to guide us in our rebrand. Her genuine enthusiasm for our success and willingness to go the extra mile truly sets her apart.”
Investment
Pre-workshop call + questionnaire
Research & Audience Insights
Full Day Strategy Workshop
Brand Strategy: Values, Purpose, Positioning & Personality packaged up in a Brand Book
2 x Post-workshop coaching calls
Brand and marketing advice on demand
Optional Extras: Visual Identity, Tone of Voice Guidelines, Website Messaging Toolkit, Creative Brief, Brand Consulting.
Investment
From £2,500
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A brand strategy is essentially the details of how a brand builds it’s identity and favorability with its existing and future customers. Imagine your brand strategy as the foundations holding up your building (your brand).
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If any of the following resonates with you, it’s likely you do…
You have a great product or business idea but can’t seem to get it going.
Your brand has evolved since inception and making business decisions has become trickier.
Your marketing feels inconsistent and you’re unclear on what to message to your customers.
You’re keen to invest more in marketing but you’re unsure where to start or what creative direction to take.
Brand gets stick for being a bit “lofty” and intangible, but name any brand you love and I’m sure the reasons aren’t just because of the functional benefits.
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Brand strategy is a great investment that will last you for years. It’s not a quick fix. Your purpose can last you as long as 5 years depending on your product, with your positioning and personality lasting 2 years before you may want to look at whether it still feels right based on your product offering.
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You certainly can, but as with any service, hiring an experienced pair of hands will help make the process quicker, easier and less stressful, ensuring you walk away with the clarity you were hoping for. If you’re at the start of your journey and budget is super limited, book the Empower Hour with me and I’ll point you in the right direction of some resources to get the basics sorted.
Other ways we can work together
If brand strategy isn’t what you’re looking for right now, I may be able to help with other areas of brand marketing. Take a look at my services below or get in touch and we’ll see if I can help.
Empower Hour
One hour session to unblock your small business brand building challenges.
Content Creation
For small business owners who need high quality social media content that sells their brand’s story and drives results.
Freelance Head of Brand
I’m also available as an interim or freelance Head of Brand